Local Mini-Sites
Service Description
Push local link juice, relevance, co-occurrence, and co-citations to your website with these Local Mini Sites backed by locally themed tier 2's. (Tier 2 links are generally built to backlinks that have lower page authority but a higher level of domain authority.)
LOCAL MINI-SITES DELIVER LOCAL RELEVANCY, BACKLINKS, AND CITATIONS
One of local link buildings' biggest challenges is getting locally relevant websites to drop a link or mention your site.
If you can land these through outreach, they can be incredibly powerful for getting high rankings that are sustainable. While we work on a solution for outreach links, we’ve produced something as an alternative that is both affordable and effective.
WHY THESE LOCAL MINI-SITES WORK: LOCAL RELEVANCE
You may already understand the importance of including locally relevant content in your local blog, if you have one.
You might know that this kind of content strategy is great for rankings but why it's so awesome can be a bit of a mystery.
This Isn't Your Typical Conventional Link Service; It Is Also a Co-Occurrence and Co-Citation Service For Local.
Even though a backlink to your site is put into each mini-site, part of what makes these Local Mini Sites powerful isn't just their linking strategy.
It's the co-occurrence, co-citation, and local relevancy they push!
While co-occurrence and co-citation aren't exactly new thoughts to the world of SEO, here's a quick breakdown in case you need a refresher:
CO-OCCURRENCE
The presence, frequency, and proximity of similar keywords across various websites. You might be familiar with LSI (Latent Semantic Indexing) Keywords that are conceptually related to terms that search engines use to deeply understand the content on a webpage. or keyword targeting/optimization via TF-IDF, 2 tactics fundamentally tied to co-occurrence.
TF-ID-What?
TF-IDF stands for term frequency-inverse document frequency. It’s a text analysis technique that Google uses as a ranking factor — it signifies how important a word or phrase is to a document in a corpus (i.e. a blog on the internet). When used for SEO purposes, it helps you look beyond keywords and into relevant content that can reach your audience.
It does this by doing two different things very well.
First, it tells you how often a word appears in a document — this is the “term frequency” portion of TF-IDF. Then, it tells you how important that term is, and it does this with “inverse term frequency,” which weighs down the words that appear frequently (such as “the” or “a”) and scales up the more unique words. This adjusts for the fact that some words appear more often than others and contribute little relevance.
This weighting score tells us how relevant our keywords are, which is cool in and of itself, but especially handy when you apply it to SEO.
(Attribution: https://moz.com/blog/tf-idf-for-seo)
CO-CITATION
When one website or brand is mentioned but not necessarily linked. You may have heard of "brand mentions" or "link building without links" - that is an easier way of describing a co-citation.
You probably have already experienced the power of these 2 things with our local citation services, but never realized it!
Let me explain.
With citations, you have to ensure consistency with the business name, address, and phone. For many citation sites, you won't even get a backlink or sometimes it's obscured by a redirect. But the real power of citations lies within the consistent information that's aggregated out to hundreds of citation sites.
Just the mere mention of the business name, its address, and associated information impacts the strength of the local business’s website in a positive way.
To harness the same power but through different links and properties, Arrivo has come up with a solution.
We call it "Local Mini Sites".
SO WHAT’S INVOLVED IN CREATING LOCAL MINI SITES?
It is much deeper than your typical “local web 2.0”. We’ve put a lot of thought into each little detail that goes into the sites we produce for you, and we’ll go over everything that goes into these below.
OUR LOCAL MINI SITES FEATURE A FEW DISTINCT ADVANTAGES
For one, all of the content on these mini sites is locally relevant and they're locally relevant in a few strategic ways.
1. We piggyback local news stories and add our own commentary.
2. We mention 3rd party, non-competing places of interest, and local businesses.
3. We include embedded maps and driving directions from another local business or place of interest.
4. And yes, we can embed your video on request!
These are just a few of the things that make these Local Mini Sites powerful.
WE HAND BUILD THESE OUT OF WEB 2.0s FROM SCRATCH
We don’t use programs to build out Local Mini Sites. Human touch can only produce them at the level that we’re making them.
Everything is completely customized: Custom graphics, content, registrations, and set-up.
Powering These Up with Locally Relevant Tiered Links Is Where Much of the Magic Happens.
After we get done building out the Local Mini Sites for you, the job has really just begun. Here are the benefits of these tiered links.
75+ LINKS
For each Local Mini-Site we build out (400+ total).
EMBEDS
These locally themed tiers also feature video, mymap, and image embeds.
RELEVANCE
These push not only backlinks to our Local Mini Sites, they are also helpful for pushing local relevancy up the ladder.
FAQ's
1. What kind of sites are these built on?
The tier 1's are built on primarily high-quality web 2.0 style sites...Wordpress.com, blogger, etc...
The tier 2 web 2.0s are really built on whatever we can get our hands on that works. Those are a bit more varied.
2. How do the main Local Mini Sites differ from the ones built out in tier 2 and beyond?
The main tier 1 Local Mini Sites are built by hand, with unique content written by hand, and customized by hand. Actually, there are 3 different people that go into producing the main Local Mini Sites.
However, for the 400+ local and niche-specific tier 2s, those are put together using a program and aren't quite as fancy. Mostly these are manipulated for the link juice and local relevancy.
3. Can I see a sample?
Yes, here is a sample site for you to check out https://dailyrosevilleca.wordpress.com/
4. What's the TAT (Turn Around Time)?
Right now it's 10-14 days!
5. How much unique content is produced for our Local Mini-Sites?
Over 2,500 unique words are written in total.
6. Can videos and images be included on our Local Mini-Sites?
Yes, we'll pull rich media like videos and images automatically but if you want to tell us what images and give us a video to use, that would be ideal!
7. Are embedded maps used in this service?
Yep, in both the main properties we built out for you as well as the local tier 2 web 2.0s that are also produced for the service.
8. How many sites are included in the order total?
There are 5 hand-built local mini-sites and 400+ tier 2/3 local and niche web 2.0s that are linked back to them.
The Next Step
While these are not built by hand (there are just so many of them), these are important for tier 2 and tier 3 links.
Much of what makes this package powerful is from these themed tiers… not just for a local and niche relevance push, but to also give the sites we build by hand add some extra juice.